On May 01, 2003, the book "It’s in the Cards" was released.
It’s in the Cards
Authors: Ivan R. Misner, Candace Bailly and Dan Georgevich
When you hand someone your business card, you’re setting in motion a chain of contacts that can become a new branch of your network. That’s why you want your card to be attention getting, pleasing, informative, and memorable – so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they’ll remember you.