On February 10, 1998, the book "Business by Referral : A Sure-Fire Way to Generate New Business" was released.
Business by Referral
Author: Ivan R. Misner and Robert Davis
Would you like to create a powerful network of business relationships that work for you, take advantage of 15 things others can do to boost your business to the next level, motivate friends, associates, and colleagues to send you referrals and use 18 tactics that will increase your visibility, credibility, and profitability? This book will teach you how to create your own 5-step program for turning referrals into customers, clients or patients. Reward business associates who send you referrals. And, write a comprehensive business plan for your referral marketing program.