On October 17, 2006, the book "Truth or Delusion?: Busting Networking's Biggest Myths" was released.
Truth or Delusion?
Authors: Ivan R. Misner, Mike Macedonio and Mike Garrison
The business world is full of ideas and assumptions about networking. But what is true, and what is just a delusion? The best way to ensure referral success is to follow the Golden Rule: treat your referral source the way you want to be treated. It’s not what you know, but who you know. To be good at referral marketing you have to be a real “people person.” Where technology has taken away the personal touch, Truth or Delusion? will put it back to the benefit of you and your business.