Coining of the word Neuroaesthetics
01/01/1997 (Circa)01/01/1999 (Circa)
The word itself seems to have been coined in the late 1990s by Semir Zeki, a specialist of the primate visual brain at University College London.
Watch Professor Semir Zeki's TED Talk about neuroaesthetics:

Semir Zeki's interview on Why Are We Here?

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