Episode 98: Build, Educate, Motivate, & Activate
Dr. Misner is joined today by BNI Executive Director and Referral Institute Master Trainer Paula Frazier. Paula shares tips from her article, “You Shouldn’t Have to Sell to Your Referral Sources!”
1. First, build your network. Recognize that everyone you meet has the potential to be a valuable member of your network.
2. Educate your network. Make sure everyone in your network knows your clear, repeatable, memorable message and when to share it.
3. Motivate your network. Host an event with a purpose. Follow up. Show your appreciation. Help your referral partners achieve their goals.
4. Activate your network—ask for something. You’ll know you’ve succeeded when they say yes.
Brought to you by Networking Now.