Episode 141: Referral Mining
A chauffeur told Dr. Misner a story about a mine owner explained that it would take 11 years before his next mining operation would produce any revenue. Networking and referral networking can also take time to pay off.
When you’re digging a mine, part of the challenge is getting down through hundreds of feet of solid rock. In referral marketing, you have to deal with the time confidence curve. For some professions, the time it takes for a prospect to develop confidence in you may be very short; for others, it may be many months.
Your prospects will never develop confidence if you don’t keep participating in the activities that bring you business. Dr. Misner’s new book, Networking Like a Pro, includes a scorecard that measures these activities so you can track your success.
Brought to you by Networking Now.