Being Brains: Making The Cerebral Subject

To Begin With

Chap. 1: Genealogy of the Cerebral Subject

Chap. 2: Disciplines of the Neuro

Chap. 2: Neuroaesthetics

Chap. 2: The Neurodisciplines of Culture

Chap. 3: Cerebralizing Distress

Chap. 4: Brains on Paper

Chap. 4: Brains on Screen

Other works, books and talks by Vidal and Ortega

0

0

2000BC

1500BC

1000BC

500BC

1

500

1000

1500

2000

Being Brains: Making The Cerebral Subject

Neural Correlates of Behavioral Preference for Culturally Familiar Drinks, by Samuel McClure

14/10/2004View on timeline

"The “Pepsi paradox” refers to the fact that people show a reliable preference for Coke (vs. Pepsi) when they have brand information (as in supermarkets) but not in the absence of such information (as in blind taste tests). Neuroimaging studies of this phenomenon demonstrate a consistent neural response in the ventromedial prefrontal cortex correlated with subjects’ behavioral preferences (McClure et al. 2004) and that damage to that brain area abolishes the paradox (Koenigs and Tranel 2008).

Vidal, Fernando and Ortega, Francisco. Being Brains: Making the Cerebral Subject (Forms of Living) (...

Samuel McClure is an Associate Professor of Psychology at Arizona State University.

Download McClure's complete article below:

McClure, Samuel M., Jian Li, Damon Tomlin, et al. 2004. “Neural Correlates of Behavioral Preference...

Samuel McClure – Winners curse

Samuel McClure – Temporal discounting

0 comments

No comments avaliable.

All events in the topic To Begin With:

01/01/1990 (Circa)31/12/1999 (Circa)

The Decade of the Brain

The Decade of the Brain

To Begin With

01/10/2013

Launching of the Human Brain Project (HBP)

Launching of the Human Brain Project (HBP)

To Begin With

02/04/2013

Launching of The Brain Initiative

Launching of The Brain Initiative

To Begin With

07/05/2013

Neurocriticism, by Amir Muzur and Iva Rinčić

Neurocriticism, by Amir Muzur and Iva Rinčić

To Begin With

01/01/2015

Markus Gabriel coined the term "Neucentrism" at his book "I am not a Brain"

Markus Gabriel coined the term "Neucentrism" at his book "I am not a Brain"

To Begin With

09/03/2015

Tensions related to the Human Brain Project (HBP) became public

Tensions related to the Human Brain Project (HBP) became public

To Begin With

10/12/2012

Launching of EyeWire, the Game to Map the Brain

Launching of EyeWire, the Game to Map the Brain

To Begin With

01/06/2008

The New Brain Sciences: Field or Fields? by Abi-Rached

The New Brain Sciences: Field or Fields? by Abi-Rached

To Begin With

25/05/2015

Neurobiologist Rafael Yuste talks to El País about a "new humanism" based on Neuroscience

Neurobiologist Rafael Yuste talks to El País about a "new humanism" based on Neuroscience

To Begin With

01/03/2008

Prefrontal cortex damage abolishes brand-cued changes in cola preference, by Koenig and Tranel

To Begin With

14/10/2004

Neural Correlates of Behavioral Preference for Culturally Familiar Drinks, by Samuel McClure

Neural Correlates of Behavioral Preference for Culturally Familiar Drinks, by Samuel McClure

To Begin With

09/05/2012

Why People Choose Coke Over Pepsi: How Our Brains Create Our Consumer Experience, by Mlodinow

Why People Choose Coke Over Pepsi: How Our Brains Create Our Consumer Experience, by Mlodinow

To Begin With

01/06/2009

Off with Your Heads: Isolated Organs in Early Soviet Science and Fiction, by Krementsov

Off with Your Heads: Isolated Organs in Early Soviet Science and Fiction, by Krementsov

To Begin With

Featured

Habitar a História - Santa Cruz

User image

170 eventsRizoma

Cover image for timeline Habitar a História - Santa Cruz

User image

81 eventsGaleria Homero Massena

Cover image for timeline Reviravolta

70 ANOS TEP – Um Arquivo Vivo

User image

50 eventsCCT/TEATRO EXPERIMENTAL DO PORTO

Cover image for timeline 70 ANOS TEP – Um Arquivo Vivo

Novo Museu do Ipiranga 2022

User image

A linha do tempo conta a história do edifício entrelaçada ao seu processo de modernização, reforma e ampliação de 2013 a 2021.

72 eventsMuseu do Ipiranga

Cover image for timeline Novo Museu do Ipiranga 2022

View more

Platform to create interactive timelines that empowers people and institutions to tell the stories that matter to them, in all ways that can be imagined.

Relevant Episode LDA - NIF 514 730 927© 2020 Copyright to Timelinefy.comPrivacy Policy - Disclaimer

About us

About UsCompanySolutionsBlogContact us

Join Timelinefy

Free accountCorporate accountRequest a DemoBecome a Partner

Mobile App

Download at Google Play

Download at App Store

Get in touch