Early use of the term social neuroscience
Neither neuroanthropology nor cultural neuroscience represents the first attempt at broaching culture with neuroscientific tools. Since the early 1990s, cognitive neuroscience has incorporated the study of interpersonal and social behavior, and “social neuroscience” emerged toward the end of that decade (see Cacioppo and Berntson 1992 for an early use of the term).
You can download the PDF of the article by Cacioppo and Berntson directly on the link below:Cacioppo, John T., and Gary G. Berntson. 1992. “Social Psychological Contributions to the Decade of...
Social neuroscience is an interdisciplinary field proposed by John Cacioppo and Gary Berntson in 1992 that focuses on the neural, hormonal, cellular, and genetic mechanisms underlying the social structures, processes, and behaviors that define social species. Social neuroscience is characterized by an integration of animal models, patient studies, and studies of healthy humans as well as multiple methods across levels of organization. The accepted metaphor in cognitive neuroscience is the brain as a computer, whereas the metaphor John Cacioppo proposed for social neuroscience is the brain as a mobile information processing device designed for connection at a distance to and interaction with other similar computing devices.
Read more on John Cacioppo's website: