Atari Lynx II
During 1990, the Lynx had moderate sales. In July 1991, Atari Corp. introduced the Lynx II with a new marketing campaign, new packaging, slightly improved hardware, better battery life and a new sleeker look. The new system (referred to within Atari Corp. as the "Lynx II") featured rubber hand grips and a clearer backlit color screen with a power save option (which turned off the LCD panel's backlighting). It also replaced the monaural headphone jack of the original Lynx with one wired for stereo. The new packaging made the Lynx available without any accessories, dropping the price to $99. Although sales improved, Nintendo still dominated the handheld market. In 1995, Atari Corp. shifted its focus away from the Lynx. As the Super NES and Genesis filled retailers' shelves, Atari Corp. refocused its efforts on its Jaguar console and its CD-ROM add-on. A handful of games were released during this time, including Battlezone 2000. In 1996, Atari shut down its internal game development.