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Publications - Ivan Misner

On October 17, 2006, the book "Truth or Delusion?: Busting Networking's Biggest Myths" was released.

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External Link: On October 17, 2006, the book "Truth or Delusion?: Busting Networking's Biggest Myths" was released.

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Truth or Delusion?

Authors: Ivan R. Misner, Mike Macedonio and Mike Garrison

The business world is full of ideas and assumptions about networking. But what is true, and what is just a delusion? The best way to ensure referral success is to follow the Golden Rule: treat your referral source the way you want to be treated. It’s not what you know, but who you know. To be good at referral marketing you have to be a real “people person.” Where technology has taken away the personal touch, Truth or Delusion? will put it back to the benefit of you and your business.

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